Thirsty Work: Recruitment Marketing
In a market saturated with choices, establishing a new brand can be a daunting task, especially when it comes to recruitment. When a budding water brand, let's call them Water Filtering System Brand X, set its sights on building its Philippine team, they turned to Mosaic for their expertise in recruitment marketing. Facing the challenge of being a new entrant in the market with zero social proof, Water Filtering System Brand X needed a comprehensive strategy to attract quality applicants for their growing team.
How Mosaic Drove 1000 Quality Recruitment Leads for a New Water Brand in the Philippines
Objective
Water Filtering System Brand X's primary objective was clear: to generate 1000 quality applications as they built their Philippine team. With ambitious growth plans, they needed a partner who could not only drive quantity but also ensure the quality of applicants aligns with their brand values and culture.
Challenge
The challenges facing Water Filtering System Brand X were multifaceted. As a new brand in the Philippines, they lacked social proof and brand recognition. Additionally, with new social media channels, they faced the hurdle of establishing an online presence and attracting the right talent amidst fierce competition in the job market.
Scope of Work
RECRUITMENT MARKETING STRATEGY
Mosaic developed a tailored recruitment marketing strategy focused on targeting the right audience segments through a mix of digital channels, including social media, job boards, and targeted advertising.
BRAND AND COMMUNICATION STRATEGY
Leveraging Water Filtering System Brand X's brand identity and values, Mosaic crafted compelling messaging and communication strategies to resonate with potential candidates, highlighting the company's mission, culture, and opportunities for growth.
WEBSITE
Mosaic revamped Water Filtering System Brand X's website to serve as a central hub for recruitment efforts, optimizing it for user experience and search engine visibility. The website featured engaging content, testimonials, and a seamless application process to encourage conversions.
PERFORMANCE MARKETING
Mosaic deployed targeted performance marketing campaigns across various digital channels, including Facebook, Instagram, and Google Ads, to reach potential candidates at every stage of the recruitment funnel. By leveraging data-driven insights and ongoing optimization, they maximized the effectiveness of ad spend and conversion rates.
PROJECT MANAGEMENT
With meticulous project management, Mosaic ensured seamless execution of the recruitment marketing strategy, coordinating efforts across multiple teams and stakeholders to meet deadlines and objectives.
The Results
Despite the challenges, Mosaic's holistic approach to recruitment marketing delivered exceptional results for Water Filtering System Brand X:
1000 quality leads generated, surpassing the initial target.
Increased brand visibility and engagement across social media platforms.
Improved perception and recognition of Water Filtering System Brand X as an employer of choice in the Philippines.
Streamlined recruitment process and enhanced candidate experience, leading to higher conversion rates and retention.
Through strategic planning, creative execution, and relentless optimization, Mosaic helped Water Filtering System Brand X overcome the challenges of being a new brand in the Philippines and successfully attract 1000 quality recruitment leads. By leveraging their expertise in recruitment marketing and brand building, Mosaic empowered Water Filtering System Brand X to build a strong foundation for their PH team and set the stage for future growth and success.